Smart Web UKWORKBENCH · Straightforward websites for small UK teams
Website planning and launch support

Website content checklist for a small UK business

Prepare accurate words, images and business details without waiting for page design.

Start with business facts

Read the note

Confirm the public trading name, legal operator where relevant, contact routes, opening arrangements and address or service-area wording. Compare these facts with invoices, public records and the people who handle customer calls. Date the start with business facts review. Record the identity pack next action. Record start with business facts beside identity pack: approved trading and legal names, logo files and contact details. Compare identity pack evidence with start with business facts; give each start with business facts disagreement to the workshop owner for identity pack. Publish start with business facts after defining its identity pack boundary. Date the start with business facts review. Record the identity pack next action.

Answer contact-stage questions

Read the note

Gather the questions people ask before contacting the business, including access, preparation, coverage, payment or appointment constraints. Answer what can be answered consistently and direct variable matters to a conversation. Date the answer contact-stage questions review. Record the coverage note next action. Record answer contact-stage questions beside coverage note: areas served and any travel or remote-delivery limits. Compare coverage note evidence with answer contact-stage questions; give each answer contact-stage questions disagreement to the workshop owner for coverage note. Publish answer contact-stage questions after defining its coverage note boundary. Date the answer contact-stage questions review. Record the coverage note next action.

Website planning sheets arranged on a workshop desk

Write service explanations

Read the note

For each service, explain the customer’s situation, what is included, the normal sequence and what information is needed to quote or book. Use short examples of job types without presenting them as completed client cases. Date the write service explanations review. Record the service notes next action. Record write service explanations beside service notes: scope, exclusions, process and common enquiry questions. Compare service notes evidence with write service explanations; give each write service explanations disagreement to the workshop owner for service notes. Publish write service explanations after defining its service notes boundary. Date the write service explanations review. Record the service notes next action.

Prepare images and permissions

Read the note

Select clear original images of the team, workplace, process, equipment or finished type of work where permission exists. Give every file a meaningful description and retain the original at usable quality. Date the prepare images and permissions review. Record the image register next action. Record prepare images and permissions beside image register: filename, subject, creator, permission and proposed caption. Compare image register evidence with prepare images and permissions; give each prepare images and permissions disagreement to the workshop owner for image register. Publish prepare images and permissions after defining its image register boundary. Date the prepare images and permissions review. Record the image register next action.

Run a pre-publication read-through

Read the note

Read every page as a new customer on a phone and check whether the next action, service scope and business identity remain clear. Test telephone and email links and ask someone outside the project to identify ambiguities. Date the run a pre-publication read-through review. Record the policy copy next action. Record run a pre-publication read-through beside policy copy: privacy, cancellation, delivery or booking information that applies. Compare policy copy evidence with run a pre-publication read-through; give each run a pre-publication read-through disagreement to the workshop owner for policy copy. Publish run a pre-publication read-through after defining its policy copy boundary. Date the run a pre-publication read-through review. Record the policy copy next action.

Practical collection-checklist

Content collection checklist

Use this as a controlled collection list rather than sending assorted files without context.

Useful next decision

Next sheets on the bench

Move the workshop sheet to Trade Website Sitemap ExampleUse Trade Website Sitemap Example when the next decision needs its own smartwebuk working record.Move the workshop sheet to Trade Website Page Map PlannerUse Trade Website Page Map Planner when the next decision needs its own smartwebuk working record.